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Pay-per-click example:
Keyword: The keyword/key-phrase
24Hour: Estimated number of searches on this pay-per-click engine in any given 24 hour period.
Bid Position: (1 through 10) The bid for 1st through 10th position at the time the report was generated.

It's easy to see that there are a number of keywords that no one is bidding on. Using this report will help you choose which keywords to bid for the best cost per click.

 
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Keyword 24Hour 1st Bid Position 2 3 4 5 6 7 8 9 10
  knockoff hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  quilted hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  hand tooled leather bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  mexican hand tooled leather bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  havier hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  mystique hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  designer hand bags for sale 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  hand made hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  fake designer hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  luxury hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  designer hand bags 2 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  knock off hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  monogrammed hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  large hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  mexican hand tooled bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  western hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  brighton hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  gwen stefani hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  formal hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  hand made bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  bridal hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  imposter handbags 4 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  vintage hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  wholesale hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  elvis hand bags 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  designer hand bags and purses 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  hand bags at wholesale prices 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  bahamian designer straw hand bags 1 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  sonoma hand bag 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  funky handbags 4 $0.09 $0.08 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  knock off designer hand bags 1 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  fashion design accessories 0 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  hand painted bags 0 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  teen fashion accessories 0 $0.10 $0.10 $0.10 $0.05 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  coach hand bags 3 $0.10 $0.10 $0.05 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  initial hand bags 1 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  brand name hand bags 0 $0.11 $0.10 $0.05 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  feather purses 4 $0.11 $0.10 $0.10 $0.05 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  novelty handbags 5 $0.11 $0.10 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  photo purse 4 $0.12 $0.10 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  women's hand bags 0 $0.15 $0.10 $0.10 $0.05 $0.05 $0.05 $0.05 $0.00 $0.00 $0.00
  monogrammed purses 9 $0.15 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  cheap handbags 4 $0.15 $0.13 $0.11 $0.10 $0.10 $0.10 $0.00 $0.00 $0.00 $0.00
  vintage handbags 6 $0.17 $0.16 $0.10 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  coach handbags 60 $0.18 $0.17 $0.16 $0.15 $0.15 $0.13 $0.05 $0.05 $0.05 $0.00
  purse frames 7 $0.19 $0.18 $0.10 $0.05 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  fashion accessories trends 1 $0.19 $0.11 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  handbag knockoffs 5 $0.19 $0.18 $0.16 $0.10 $0.05 $0.00 $0.00 $0.00 $0.00 $0.00
  unique purses 5 $0.21 $0.15 $0.14 $0.12 $0.12 $0.11 $0.11 $0.10 $0.10 $0.10
  quilted handbags 5 $0.23 $0.22 $0.20 $0.15 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00
  hemp purses 3 $0.25 $0.20 $0.19 $0.18 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00
  initial handbags 41 $0.25 $0.21 $0.20 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  luxury handbags 5 $0.27 $0.26 $0.26 $0.25 $0.24 $0.23 $0.15 $0.11 $0.10 $0.10
  knock off designer purses 5 $0.27 $0.27 $0.21 $0.20 $0.10 $0.10 $0.05 $0.00 $0.00 $0.00
  replica hand bags 1 $0.30 $0.29 $0.11 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  discount purses 4 $0.33 $0.26 $0.25 $0.19 $0.18 $0.10 $0.08 $0.06 $0.05 $0.05
  unique handbags 4 $0.39 $0.38 $0.36 $0.32 $0.17 $0.16 $0.15 $0.12 $0.11 $0.10
  coin purse 4 $0.40 $0.32 $0.31 $0.26 $0.25 $0.21 $0.21 $0.18 $0.17 $0.17
  handmade purses 18 $0.40 $0.33 $0.29 $0.23 $0.22 $0.15 $0.11 $0.10 $0.10 $0.05
  knock off handbags 5 $0.40 $0.31 $0.31 $0.30 $0.20 $0.10 $0.10 $0.10 $0.10 $0.07
  replica purses 13 $0.41 $0.40 $0.35 $0.34 $0.33 $0.30 $0.25 $0.17 $0.16 $0.15
  fabric handbags 5 $0.41 $0.40 $0.12 $0.10 $0.10 $0.05 $0.05 $0.00 $0.00 $0.00
  designer purses 23 $0.43 $0.42 $0.41 $0.31 $0.30 $0.26 $0.26 $0.24 $0.23 $0.18
  hobo handbags 7 $0.45 $0.40 $0.36 $0.18 $0.17 $0.15 $0.15 $0.11 $0.10 $0.10
  beaded purses 4 $0.46 $0.45 $0.45 $0.27 $0.27 $0.26 $0.25 $0.15 $0.15 $0.10
  accessories for fashion 1 $0.49 $0.48 $0.47 $0.46 $0.40 $0.33 $0.31 $0.30 $0.30 $0.23
  accessories fashion 1 $0.49 $0.48 $0.47 $0.46 $0.40 $0.33 $0.31 $0.30 $0.30 $0.23
  fashion accessories 6 $0.49 $0.48 $0.47 $0.46 $0.40 $0.33 $0.31 $0.30 $0.30 $0.23
  designer inspired purses 3 $0.50 $0.22 $0.10 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
  knockoff purses 11 $0.50 $0.50 $0.30 $0.26 $0.17 $0.13 $0.12 $0.11 $0.10 $0.10
  replica designer purses 5 $0.50 $0.49 $0.49 $0.40 $0.37 $0.30 $0.27 $0.20 $0.19 $0.17
  handbags and purses 4 $0.52 $0.51 $0.45 $0.44 $0.41 $0.41 $0.40 $0.40 $0.36 $0.35
  designer inspired handbags 14 $0.52 $0.50 $0.50 $0.49 $0.48 $0.32 $0.31 $0.30 $0.20 $0.11
  purses 94 $0.54 $0.53 $0.48 $0.40 $0.39 $0.38 $0.35 $0.33 $0.31 $0.31
  purse 19 $0.54 $0.53 $0.48 $0.40 $0.39 $0.38 $0.35 $0.33 $0.31 $0.31
  imitation purses 5 $0.55 $0.50 $0.50 $0.49 $0.10 $0.06 $0.05 $0.00 $0.00 $0.00
  knockoff designer handbags 4 $0.64 $0.64 $0.51 $0.50 $0.50 $0.40 $0.19 $0.18 $0.11 $0.11
  designer knockoff handbags 10 $0.64 $0.64 $0.51 $0.50 $0.50 $0.40 $0.19 $0.18 $0.11 $0.11
  fake purses 11 $0.65 $0.58 $0.58 $0.50 $0.21 $0.14 $0.13 $0.10 $0.10 $0.10
  knock off purses 15 $0.69 $0.34 $0.33 $0.32 $0.31 $0.30 $0.11 $0.10 $0.10 $0.09
  fake handbags 9 $0.69 $0.50 $0.49 $0.48 $0.46 $0.30 $0.30 $0.29 $0.28 $0.12
  fake designer purses 13 $0.74 $0.74 $0.31 $0.30 $0.20 $0.12 $0.11 $0.11 $0.10 $0.08
  handmade handbags 11 $0.75 $0.74 $0.45 $0.31 $0.30 $0.10 $0.00 $0.00 $0.00 $0.00
  handbags wholesale 6 $0.76 $0.75 $0.75 $0.72 $0.63 $0.62 $0.50 $0.47 $0.45 $0.31
  handbag 12 $0.80 $0.79 $0.79 $0.76 $0.75 $0.55 $0.51 $0.50 $0.50 $0.50
  hand bags 13 $0.80 $0.79 $0.79 $0.76 $0.75 $0.55 $0.51 $0.50 $0.50 $0.50
  hand bag 1 $0.80 $0.79 $0.79 $0.76 $0.75 $0.55 $0.51 $0.50 $0.50 $0.50
  handbags 111 $0.80 $0.79 $0.79 $0.76 $0.75 $0.55 $0.51 $0.50 $0.50 $0.50
  womens handbags 3 $0.80 $0.74 $0.74 $0.74 $0.73 $0.65 $0.65 $0.65 $0.56 $0.55
  knockoff handbags 20 $0.88 $0.87 $0.85 $0.72 $0.71 $0.50 $0.32 $0.32 $0.27 $0.26
  leather handbags 21 $0.95 $0.65 $0.65 $0.52 $0.51 $0.50 $0.48 $0.45 $0.45 $0.44
  leather hand bags 1 $0.95 $0.65 $0.65 $0.52 $0.51 $0.50 $0.48 $0.45 $0.45 $0.44
  leather handbag 4 $0.95 $0.65 $0.65 $0.52 $0.51 $0.50 $0.48 $0.45 $0.45 $0.44
  leather hand bag 0 $0.95 $0.65 $0.65 $0.52 $0.51 $0.50 $0.48 $0.45 $0.45 $0.44
  designer handbags 65 $0.99 $0.87 $0.86 $0.85 $0.81 $0.80 $0.70 $0.60 $0.55 $0.45
  leather purses 10 $1.25 $1.00 $0.52 $0.51 $0.50 $0.44 $0.41 $0.40 $0.40 $0.39
  leather purse 4 $1.25 $1.00 $0.52 $0.51 $0.50 $0.44 $0.41 $0.40 $0.40 $0.39
  replica handbags 45 $1.48 $1.45 $1.39 $1.38 $1.35 $0.76 $0.75 $0.62 $0.61 $0.58
  designer replica handbags 14 $2.10 $2.06 $1.96 $1.96 $1.55 $0.50 $0.50 $0.49 $0.40 $0.39
  replica designer handbags 26 $2.10 $2.06 $1.96 $1.96 $1.55 $0.50 $0.50 $0.49 $0.40 $0.39
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