So why have a web site that is less than effective at creating new customers? 

Your web site is not an advertisement...

Creating an effective web site requires a lot more than good looking graphic design, pretty pictures and a flashy interface. To be effective it must be an extension of your business. 

It's entire purpose should be focused on:

• Increasing Profits
• Turning Visitors Into Customers
• Increasing Sales
• Increasing Traffic
• Helping you meet your business goals.

Over the years we have developed a list of five basic requirements for creating an effective web site. Including these five basic requirements in your site design will dramatically increase the probability of having an effective web site. More importantly, they will give you the information you need to continue to improve your web site forever.

• Alignment: We make sure that your web site is aligned with your business goals.
• Clear Purpose: We design each page of your site with a clear purpose and communicate that purpose to the visitor.
• Create Action: We insure each section has a clearly defined preferred action for the visitor to take. It is impossible to increase the effectiveness of your web site if the visitor does nothing.
• Relationship focused content: There can be no transaction without a relationship. All site content is focused on building trust and a positive emotional context, the two ingredients of all relationships.
• Measurement: We help you develop real measures to track the effectivness of your web site. How do you know you’re getting better if you don’t keep score?