Creating an
effective web site is a process...
• Change
• Measure
• Evaluate
You may have the most effective web site in the history of the Internet but if
you are not measuring it's effectiveness you will never know.
Effective web sites are not the result of a master web site
designer with unequaled creative talents. Effective web site
designs are created using a simple process which includes making
changes, measuring the effect of the changes, evaluating that
effect and making more changes.
Creating an
effective web site requires that you track it's effectiveness.
And, while there are literally thousands of things you could
track there are only a few that you must track. The most
important are visitor actions.
Our web site design
process insures that you are tracking the RIGHT measures.
Measures that will tell you beyond a doubt how effective your
web site is.
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You
can pay a consultant to do a focus group of "pretend"
visitors to find out what they think...
Or you can
keep a few simple measures and find out what your visitors DO.
There are thousands of marketing consultants that will
provide focus groups and surveys to tell you how well your site
is being received by your site visitors. We can tell you the
same thing in minutes by tracking your abandon rate...
the number of people who visit your web site and immediately
click the back button.
An effective web
site is measured in it's ability to help you meet your
business goals. And the only way your web site can accomplish this is
to provide the necessary enticement to get your site visitors to
take actions... to do things.
Measuring those actions will provide you with the vast
majority of information you need to continually improve the
effectiveness of your web site.
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If it can not be measured it does not exist