A web marketing machine transforms web site visitors into active customers. 

Wouldn't you love to own one?

Our system for designing effective web sites works by looking at your web site as an extension of your business and insuring that every web page design is aligned with your business objectives. We look at your web site design, features and functionality in relationship to your business objectives and redesign based on the five requirements for an effective web site design to insure that everything is aligned. Using our unique approach, we re-design your site to:

• Align with your primary business goals.

• Insure that each site section is optimized for it's primary purpose.

• Focus each site section on creating actions that move the visitor toward becoming a customer.

• Focus all content on creating a relationship with the visitor.

• Define measurements to enable you to continually track the effectiveness of  the site.

What makes our web site designs different?

Our web site designs are based on the five requirements for success:

• Alignment: We make sure that your web site is aligned with your business goals.
• Clear Purpose: Each page of your site has a clear purpose and communicates that purpose to the visitor.
• Create Action: Each section has a clearly defined preferred action for the visitor to take. It is impossible to increase the effectiveness of your web site if the visitor does nothing.
• Relationship focused content: There can be no transaction without a relationship. We focus all site content on building trust and a positive emotional context, the two ingredients of a relationship.
• Measurement: To increase the effectiveness of your web site you must track what happens on your site. How do you know you’re getting better if you don’t keep score?

How do I know that the re-design increased the effectiveness of our site?

Valid measures is one of our five requirements for success!  While most web design companies complete your web site and disappear, our job really starts when the site goes online. Before we begin our re-design we will work with you to develop valid, business focused measures. During the re-design process we will help you maintain these measurements to create a baseline of where your site was before the re-design. 

Once the re-design is complete you will be able to compare the effectiveness of your web site before and after the re-design.

How will I know the site will continue to be effective? 

Without valid tracking there is no way to determine whether or not the effectiveness of your site is increasing. We make sure that you understand how to measure the success of your site. We can't force you to keep the measures but, if you do, you will always have a clear picture of how your site is doing.

Consistently maintaining these measures gives you a base by which all future changes to the site can be compared. If the change increases the success of the site, you keep it. If not, change back and try something else. With effective measurement you always know how your site is doing.

Is this going to increase the number of visitors to my web site?

The cost of getting visitors to your site is higher today than ever and is only going to increase. Getting more visitors to the site is only a small part of the formula of increased success. It does little good to increase the number of visitors to your site if your site is not ready to turn them into customers. 

Our methods focus on both aspects of the Marketing Machine: Feeding more visitors into your site and increasing the effectiveness of the site to turn visitors into customers.