How to optimize for Google
To understand how Google ranks your website you first need to know what Google is trying to accomplish. Put simply, Google wants to show you web pages that are relevant to your search, trustworthy and of high quality.
To accomplish this, Google uses a sophisticated algorithm that looks at a wide variety of characteristics of each web page and the entirety of your website. While keywords are still very important, they are just one aspect of many.
Developing small business websites
Developing a small business website is the most difficult web design project. Small businesses have limited capital, time and resources. This makes it even more important to design an effective web site. The site needs to be reasonably inexpensive and still minimize the amount of time and effort necessary to maintain the site. Generally these two requirements are mutually exclusive. Highly automated sites generally come with higher development costs.
A successful website is one that helps you meet your business goals!
Creating a successful website is not a simple process. You cannot simply create a graphic design, write some copy, put it all online and expect success. Creating a successful website is a process that continues even after the initial website design is completed. This process requires a critical view of business and marketing processes and a design approach based on giving your website the features, functionality and content necessary to allow it to be successful.
Building an effective Internet marketing strategy is a moving target.
For example, just a few years ago, mobile visits to websites were practically non-existent. Today an estimated 40% of all visits to websites is via a mobile device and that number is growing every day. If your market is primarily under 30 you are missing a majority of that market without a mobile optimized website. If you have not updated your website technology in the last three or four years you are now well behind the curve. Your market has moved on.