E-commerce Consulting
Need a little help with your e-commerce site?
If you are not keeping score how do you know you are getting better?
Keeping score on the effectiveness of your e-commerce web can be complicated.
However, it is absolutely necessary if you want to improve.
Increasing the effectiveness of your e-commerce site begins with numbers...
Number of visitors to your site
Ratio of visitors to buyers
Ratio of visitors to new customers
Ratio of visitors who call the 800 number
Ratio of visitors who request information
Ratio of visitors who download product information
Etc.,
We use these numbers to help us target exactly which parts of your site need
improvement and whether or not the changes we make or suggest actually increase
the effectiveness. You may be working with the most creative people in the world
but if you are not measuring the success of their ideas, they may well be a
waste of time.
We start with a realistic look at your site and your business goals to
determine if there is alignment. Your site may be getting tons of hits but if
the actions the visitors take don't positively reflect on your business goals
they are of little use.
We do in-depth keyword research to make sure that the keywords you are
optimizing for are worth the effort. This helps up create a more effective
optimization effort.
We also look at specific sections of your site for improvement opportunities.
We monitor measurements before we start the re-design and after we are finished
to make sure that the changes we made increased the effectiveness.
Our process is simple.
- Set the goals for the site.
- Design changes to better meet those goals.
- Implement the changes.
- Measure the effect of the changes on our preferred results.
- Evaluate the effect on our goals and re-adjust if necessary.
- Design changes to better meet those goals.
If this sounds familiar you have probably been exposed to the continuous
improvement concepts introduced by W. Edward Deming in Japan after World War II.
We use many of his concepts and methodologies in helping our customers create
more effective web sites.
So, if you need a fresh view of how to increase the effectiveness of your web
site you may well have found your home.
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